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Tourism development in the Western Ukraine
Tomanová, Eva ; Vágner, Jiří (advisor) ; Martínek, Jiří (referee)
This diploma thesis deals with the tourism development in the region of Western Ukraine. The good reason for the analysis of the Western Ukraine is the fact that the part of a region (Podkarpatská Rus) belonged to our state territory in a part of our history but an awareness of the tourism potential has not been deeply analysed yet. The main goal of the diploma thesis is to process a tourism development strategy for the Western Ukraine. A partial goal is a categorization of individual destinations of the Western Ukraine in-to the Butler cycle. The initial part contains theoretical frames for this thesis. The Western region of Ukraine is specified in the Methods chapter. Qualitative and quantitative methods are used for analyses. I received important statistical figures during a communication with representative of the State Statistics Committee of the Ukraine. I analyse foreign arrivals flows to the Ukraine and to the Western Ukraine region. Further the diploma thesis is divided into two parts. Firstly I analyse a capacity of the Ukraine tourism. Then I deal with individual Western Ukraine regions. I add the statistical figures to both of these parts. The SWOT analysis supports the elaboration of the tourism development strategy. I define and evaluate the Ukraine development strategy in this...
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Západní Ukrajina jako cílová destinace pro české turisty
Kravtsova, Inna
Inna Kravtsova. Western Ukraine as a destination for Czech tourists. Bachelor thesis. Brno: Mendel University, 2017. This bachelor thesis focuses on the finding profile of tourists to the western Ukraine. The main aim of the thesis is to define a profile of tourists. This thesis is divided into theoretical and practical. All the needed definitions, which related to the issue of tourism, such as tourism, participants of tourism and destination, management and marketing in tourism and research in tourism are defined in the literature part. Practical part of thesis describes and analyses current state of tourism in Western Ukraine, it includes the assumptions of tourism and competitor analysis in the offer of tours, evaluation of the questionnaire and creation a profile of tourists. Last, the conclusion consists of designing ways and possibilities of propagation and also creating a representative tourist map.
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Tourism development in the Western Ukraine
Tomanová, Eva ; Vágner, Jiří (advisor) ; Martínek, Jiří (referee)
This diploma thesis deals with the tourism development in the region of Western Ukraine. The good reason for the analysis of the Western Ukraine is the fact that the part of a region (Podkarpatská Rus) belonged to our state territory in a part of our history but an awareness of the tourism potential has not been deeply analysed yet. The main goal of the diploma thesis is to process a tourism development strategy for the Western Ukraine. A partial goal is a categorization of individual destinations of the Western Ukraine in-to the Butler cycle. The initial part contains theoretical frames for this thesis. The Western region of Ukraine is specified in the Methods chapter. Qualitative and quantitative methods are used for analyses. I received important statistical figures during a communication with representative of the State Statistics Committee of the Ukraine. I analyse foreign arrivals flows to the Ukraine and to the Western Ukraine region. Further the diploma thesis is divided into two parts. Firstly I analyse a capacity of the Ukraine tourism. Then I deal with individual Western Ukraine regions. I add the statistical figures to both of these parts. The SWOT analysis supports the elaboration of the tourism development strategy. I define and evaluate the Ukraine development strategy in this...
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Tourism development in the Western Ukraine
Tomanová, Eva ; Vágner, Jiří (advisor) ; Martínek, Jiří (referee)
This dissertation is concerned with a tourism development in Western Ukraine. The main goal of this dissertation is to suggest the tourism strategy development. The first part of the dissertation is devoted to the sources analysis, the methodological analysis of this thesis and the qualitative analysis. Next part o this dissertation describes tourism in Ukraine, the tourism development in the country and the tourism development in defined region of Western Ukraine based on statistical data. The development strategy includes tourism capacity determination and the SWOT analysis. Subsequent part concerns development strategy itself, including visions and goals. Finally I process individual tourism development proposals in the Western Ukraine Key words: development strategy, SWOT analysis, region Western Ukraine
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